In 10 Must-Do Things to Start Your Business

Dr. Jeri Shannon — seasoned entrepreneur, empowerment coach, and founder of Empower to Impact — delivers a clear, encouraging, and actionable guide for anyone ready to turn a business dream into reality.

Whether you’re starting from scratch, launching a side hustle, or finally stepping into your calling, this book gives you the essential steps to build your foundation the right way — with purpose and clarity. Drawing from over 25 years of real-world business experience, Dr. Jeri walks you through everything from clarifying your purpose and validating your idea, to setting up your structure, creating offers, and confidently putting yourself out there.

No fluff. No overwhelm. Just what works.

You'll learn how to:

• Discover your “why” and define your ideal customer

• Validate your idea before spending a dime

• Choose the right business structure

• Handle the legal and financial basics with ease

• Craft irresistible offers and set confident pricing

• Build your brand and online presence

• Market and sell without feeling salesy

• And most importantly — start before you feel ready